Mar 5, 2025 · When it comes to selecting the best strategy for pricing your products, you have a lot of choices. Discover these popular pricing strategies in marketing, what situations are most …

Jul 11, 2024 · Explore different pricing strategies, what they offer buyers and sellers, and the steps to making the best pricing decision for your business, products, and brand.

Sep 2, 2024 · Explore different pricing strategies, what they offer buyers and sellers, and the steps to making the best pricing decision for your business, products, and brand.

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating …

Transform you career with Coursera's online Pricing Strategy courses. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Join today!

May 21, 2025 · Revenue optimization helps you find ways to improve your company’s revenue using data. Explore how revenue management strategies like the right pricing strategy for your …

Sep 9, 2025 · This is known as a "marketing mix." The four Ps are one of the more common marketing mixes and refer to product, price, place, and promotion. Learn more about the …

Jun 30, 2025 · Skim pricing sets high initial prices for new products, then lowers them over time. This guide explains how to use price skimming effectively, compares it to penetration pricing, …

In this module, you will examine the critical marketing topic, “Go to Market Strategies.” Professor Jagmohan Raju has designed these lectures to help you gain a deep understanding of the role …

Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders. Enroll for free.