Younger listeners show a very different profile: among 15–24s, radio accounts for 46.4% of listening time, with streaming close behind at 32.6%. YouTube Music continues to play a proportionally larger ...
Social environments push those emotions even higher. In bars, 45% of people say they feel relaxed, a further 25% feel excited and 22% feel happy. It is a mood mix that rewards creative that connects ...
Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer’s push deeper into Europe as it targets expansion in France, Germany and the Netherlands.
New research from the Advertising Standards Authority (ASA) shows that more than half of Irish consumers now check social media influencers’ posts before making shopping decisions, with nearly ...
Blanchardstown Centre and JCDecaux have announced a new advertising partnership that will significantly expand JCDecaux’s digital footprint in one of Ireland’s busiest retail destinations.
DUBLIN — The Public House has developed a comprehensive brand identity for Bolands Mills as the historic Dublin landmark undergoes transformation into a mixed-use cultural and commercial destination.
Available on all good podcast platforms, The Irish Marketing Podcast is brought to you by IMJ/Adworld and Tinpot Productions and his hosted by Daryl Moorhouse.
Aedamar Howlett has been appointed chair of the MII’s AIM Awards jury, taking over from Colin Gordon who has held the position since 2021. As chair, Howlett will sit on all 24 juries and personally ...
Activation With the Christmas ad season already up and running, Heinken has ushered in its own Christmas campaign run with a dynamic OOH activation by taking over the Green Screen at the St Stephen’s ...
The media sales and marketing business RS+ has appointed Sabrina Moloney to the new role of creative delivery manager.
Called “Reframing Sponsorship: A Strategic Brand Asset” it will be led by brand and marketing expert Damian Devaney and it will demonstrate the effectiveness of sponsorship when it comes to brand ...
Mediahuis has rebranded its podcasting and immersive storytelling business under the Audiohuis brand.