Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Benefits realization management (BRM) is a structural solution that can connect strategic intent to measurable outcomes.

A Q&A with CalPERS Chief Investment Officer Stephen Gilmore on how Total Portfolio Management could strengthen the retirement ...

Shadow AI is the use of any AI tools without official approval, oversight, or governance. If your workplace culture (or even just some of your employees) operates under an "ask for forgiveness, not ...

Strategic partnerships like Starbucks & Google combine resources to expand reach, share costs, and access new markets. Six partnership types explained.

Data has no intrinsic value. It should be shaped, structured and interpreted before it becomes actionable. The journey from ...

SEO is long-term and ongoing, and that causes risks of losing strategic approach and guidance along the way. Integrate ...

I’ve seen this firsthand working with organizations across industries. What used to be a solid year-long strategy window has shrunk to quarters, or even weeks. AI speeds up everything. It’s not just ...

Clinging to old-school planning methods could kill your competitive edge this next year. It’s September, which means strategic planning season is here. Most companies spend weeks (if not months) ...