Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

Rival, a fast-growing global marketing research and consulting firm, and Imperial Business School, the business school of ...

Shifting language and framing from deficit (what people lack) to asset (what people possess) can alter perceptions and foster ...

An optimal capital structure will maximize the value of your business with the lowest cost of capital. This reduces your risk ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

Five years ago today, the Xbox Series X sought to reimagine what the term “Xbox” even was. Back then, the big, black, boxy ...

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear ...

Urban winter champions take on downtown, Beth Kieffer Leonard passes the baton and it’s Joe Mauer vs. the Timberwolves.

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...

When people think of marketing communication, they think advertising, but marketing communication is much more. And before we ...

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