Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its ...
Amazon DSP is letting advertisers get audio spots in front of more ears through an expanded pact with iHeartMedia for ...
Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...
Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...
Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that ...
The collaboration combines Amazon’s data signals across shopping, streaming, and browsing activity with iHeartMedia’s digital ...
HeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon DSP.
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that ...
In May this year, Mark Zuckerberg said that he wants advertisers to hand over their bank accounts and walk away. In his ...
Display and Video Impressions, Viewable Impressions (including related viewability metrics) and Tracked Ads inclusive of ...
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to a 5% YOY decline ...
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