Your sales manager just asked for your pipeline update, and you’re staring at a spreadsheet full of “maybe” prospects and ...

PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

“Data collection and tracking are key to any successful sales organization, but a lot of times people are collecting the wrong information.” - Darrell Sterling Almost all HVAC distributors are ...

What Is Lead Scoring? A Guide to Score & Grade Leads Easily Your email has been sent Lead scoring is a methodology that assigns numerical scores to individual leads ...