As chief strategy officer and senior vice president of ambulatory services at UCI Health, Tatyana Popkova leads strategy formulation, network growth and marketing for one of California’s largest ...

In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting real consumer needs with precision. For SHEGLAM, innovation is at the heart ...

Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what ...

My wife has been begging me to install a fence around our backyard. And for 13 years, I've had the HOA application sitting on my desk. One time I even got it signed by our neighbors. Somehow, we all ...

Restaurants are no strangers to disruption—but today’s economic headwinds are testing even the most seasoned operators. With dining out now nearly four times more expensive than cooking at home, ...

Too many teams mistake motion for progress. Clear the fog with a framework that separates choice from activity and restores alignment. Across organizations, campaign decks present deliverables and ...

Sacha Weinberg has been appointed senior VP of global brand marketing and strategy at Nielsen. “Nielsen’s legacy in audience measurement is unparalleled, and this is an exciting moment to tell its ...

In the ever-evolving world of marketing, artificial intelligence (AI) is emerging as a game-changer. But what does this mean for the marketers who use it? The Jasper report titled The State of AI in ...

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

Abstract: With the help of a large amount of user data, enterprises can gain more specific and personalized insights and develop more accurate marketing strategies. Big data algorithms bring new ...

What if everything you thought you knew about marketing was no longer enough? Picture this: your carefully crafted email campaigns go unopened, your search-optimized content struggles to attract ...

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of ...