Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google (GOOG) proposed changes to its advertising services to address antitrust concerns of the European Union approximately ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

In September, the European Commission slapped a €2.95 billion antitrust fine on Google for favoring its own services, giving ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...