Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...