If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

On this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

New research from TopRank Marketing and Ascend2 reveals a significant disconnect between what B2B (Business to Business) ...

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

Informa TechTarget (Nasdaq: TTGT), a leading growth accelerator for the B2B Technology sector, today published financial ...

Toey Andante via Shutterstock The UK has set out plans to amend the country’s packaging extended producer responsibility ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

A BrightEdge study found that 68% of brands across industries are changing their search strategies to catch the GEO wave. That’s a big number, but hardly surprising – you’d have to have lived under a ...

Three in four (73%) B2B marketing decision makers say the future of advertising in 2030 and beyond will have increased reliance on artificial intelligence for generating creative, which was the top ...

Adobe Inc. is building on the launch of its first set of artificial intelligence agents with a new set of agentic offerings aimed squarely at marketers in the business-to-business industry. The new ...

As buyers increasingly turn to large language models for product research, B2B marketing strategies must evolve to accommodate for this shift, according to a panel of CMOs speaking at HubSpot’s ...