The duo behind this year's John Lewis Christmas advert say they have been "blown away" by the reaction it has received. The ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Creativity in digital advertising went through a period of ...

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Israeli-headquartered marketing automation SaaS company Bidshake has recently launched a new tool - the Creative Manager, within its user acquisition (UA) platform.This new tool - the first of its ...

ROME — C & D Advertising has announced the promotion of John Latini to creative lead, recognizing his outstanding talent and ...

Apple AAPL-0.16%decrease; red down pointing triangle has apologized for an advertisement that depicts an array of creative tools being crushed and reveals a new iPad in their place, saying it fell ...