Long before content creation became a viable career path, Andrea Carmona approached social media with intent, discipline, and an assumption that it would one day be her full-time work. That mindset, ...

Influence in the creator economy is often discussed in terms of reach and visibility, but for Kayley Gallaher, it has always ...

Podcast Movement and Sounds Profitable added Maya Hawke and Andy Grammer to the talent roster for Podcast Movement Evolutions ...

Snapchat has expanded its location-based notification system to let users set alerts for any destination, building on its ...

Publicis Groupe has formed Influential Sports, a new division combining its 2024 acquisition of creator agency Influential with data assets from Epsilon, Publicis’ consumer data and marketing ...

Miami-based influencer marketing platform Mavn has partnered with the Food Network South Beach Wine & Food Festival (SOBEWFF) ...

Beast Industries, the company founded by YouTube creator Jimmy Donaldson (MrBeast), has acquired Step, a financial technology ...

After more than 20 years representing talent at the center of Hollywood’s agency system, Alec Shankman is applying that ...

The European Commission issued preliminary findings on February 6 stating that TikTok‘s design features breach the Digital Services Act (DSA), potentially requiring the platform to modify core ...

Rare Flower Agency is a Los Angeles-based agency designed to help creators move beyond brand deals and platform payouts toward something more durable: businesses they control. Founded in 2020, the ...

Zack Honarvar has spent more than a decade working alongside some of the internet’s most influential creators, but his current focus is less on chasing virality and more on building the businesses ...

Fanatics Sportsbook has recorded a significant increase in app downloads following its Super Bowl campaign featuring Kendall ...