Publicis Groupe has formed Influential Sports, a new division combining its 2024 acquisition of creator agency Influential with data assets from Epsilon, Publicis’ consumer data and marketing ...
Podcast Movement and Sounds Profitable added Maya Hawke and Andy Grammer to the talent roster for Podcast Movement Evolutions ...
Snapchat has expanded its location-based notification system to let users set alerts for any destination, building on its ...
Influence in the creator economy is often discussed in terms of reach and visibility, but for Kayley Gallaher, it has always ...
Beast Industries, the company founded by YouTube creator Jimmy Donaldson (MrBeast), has acquired Step, a financial technology ...
Miami-based influencer marketing platform Mavn has partnered with the Food Network South Beach Wine & Food Festival (SOBEWFF) ...
Long before content creation became a viable career path, Andrea Carmona approached social media with intent, discipline, and an assumption that it would one day be her full-time work. That mindset, ...
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