An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s ...

Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with Anzu to bring performance-driven, clickable, intrinsic in-game ...

Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The ...

Mick Rigby reflects on building Yodel Mobile over two decades, explaining how and why saying "no" has shaped a durable app growth agency.

The 2026 agenda for Business of Apps London is now live, and it features over 70 speakers across more than 30 sessions. Taking place on April 23rd at The ...

Superwall VP of Growth Lanre Akinyemi explains faster paywall testing, localisation, compounding micro-optimisations, and native web payments.

Maria is a Performance Marketing Manager at Too Good To Go, where she focuses on scaling user acquisition and building processes that enable sustainable app growth across global markets. With over ...

Lee Aho of Perform[cb] explains down-funnel signals, keyword conquesting, rewarded placements, and pilot frameworks.

As ad platforms turn into black boxes, signal optimization offers a way to predict downstream value early and improve CAC and ROAS.

An exploration of app growth failure signals, from cash flow and retention to attribution, based on insights from Samet Durgun.

Tomás works as a Global Supply and Partnerships Lead at Kayzen. He has been in the adtech industry for over six years, the last four at Kayzen, focusing on managing supply partnerships as well as ...

Scaling user acquisition has become harder to justify and even harder to predict. App teams are under pressure to grow faster while proving, with real data, that every dollar spent delivers meaningful ...