An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s ...

Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with Anzu to bring performance-driven, clickable, intrinsic in-game ...

Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The ...

The 2026 agenda for Business of Apps London is now live, and it features over 70 speakers across more than 30 sessions. Taking place on April 23rd at The ...

Maria is a Performance Marketing Manager at Too Good To Go, where she focuses on scaling user acquisition and building processes that enable sustainable app growth across global markets. With over ...

An exploration of app growth failure signals, from cash flow and retention to attribution, based on insights from Samet Durgun.

Scaling user acquisition has become harder to justify and even harder to predict. App teams are under pressure to grow faster while proving, with real data, that every dollar spent delivers meaningful ...

This guide will walk you through what an Android app developer does, how you might develop an app for Android, and how to choose a top Android app development company to help you build the ultimate ...