Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it ...

Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that ...

The collaboration combines Amazon’s data signals across shopping, streaming, and browsing activity with iHeartMedia’s digital ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Ads Agent in Amazon Marketing Cloud (AMC) streamlines the path from business question to actionable insight. It helps ...

Integral Ad Science (IAS), the media measurement and optimisation platform, today has received accreditation from the Media Rating Council (MRC) for its server- ...

In May this year, Mark Zuckerberg said that he wants advertisers to hand over their bank accounts and walk away. In his ...

This paradox—positive financials met with a negative stock reaction—stems from mounting concerns over the competitive threat ...

Available in open beta, Amazon’s unified reporting combines campaign data across geographies and ad types, offering a single ...

Vidmob, The Creative Data Company, has announced a strategic expansion of its DSP (Demand-Side Platform) integrations to include The Trade Desk and Yahoo DSP, b ...

Amazon’s latest transformation weaves AI, cloud infrastructure, and retail-powered media into a unified advertising engine, ...