Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

NEW YORK—Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from ...

SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...

Every person who streams a video favorite does so on their own terms, but Paramount is hoping to make the experience a little more unifying. The media conglomerate, now under the aegis of Skydance ...

The NFL‘s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown. The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the ...