The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Big streamers are placing more focus on aggressive "pause ads" that pop on screen after a viewer calls for a halt in the ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, including a Lie Pie kit.

Jess & Norm headed to Birchip – or as it is better known, the home of Australia’s best vanilla slice and Mallee Bull – to ...

Locality, the leading data-powered video advertising platform for reaching local audiences, today announced the appointment of Michael Collins as its first Chief Executive Officer, marking the next ...

In today’s tight marketing environment, every dollar must deliver maximum impact. While traditional broadcast media still ...

The Washington-based anti-tax Club for Growth is trying again to turn up the pressure on Indiana’s Republican legislators to ...

Keeping up with the NFL schedule was already daunting before YouTube TV and Disney started feuding, and now it's harder than ...

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...