The Desk on MSN
DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...
The Desk on MSN
Amazon brings local TV advertising to Prime Video
Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.
The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...
The new ITN SSP provides programmatic access to local linear inventory and promises to streamline workflows for local stations ...
On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...
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