Google has sent out an email to some advertisers using location asserts within Google Ads with "new policy requirements." In short, it says that if your location is closed, not recognized, or does not ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use ...

Google Ads has a new warning notification within the Google Ads reports that reads, "The search location doesn't match this campaign's location targeting settings." This is a way for Google Ads to ...

Google announced the latest improvements to Search Ads 360 and encouraged advertisers to transition to the new platform before April 2024. New Search Ads 360 features improved cross-channel support ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...