Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

Three bank trade groups are taking aim at the Consumer Financial Protection Bureau's recent request for information related to customer service at large banks and credit unions. In a joint letter to ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. The organization that operates the ...

Several theories of relationship marketing propose that customers vary in their relationships with a firm on a continuum from transactional to highly relational bonds. Few empirical studies have ...

Software and technology user groups as we know them today have been in existence since the 1950s with the IBM mainframe. However, today’s user groups have evolved tremendously and are often driven by ...