The duo behind this year's John Lewis Christmas advert say they have been "blown away" by the reaction it has received. The ...

Yeti built its cult brand all on its own. A new partnership with Wieden+Kennedy is a vote of confidence in the agency ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Ariel Abramovici and Bruno Acanfora are executive creative directors of GUT, a global, independent and creative ad agency founded in 2018, by Anselmo Ramos and Gaston Bigio. After opening GUT’s first ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Creativity in digital advertising went through a period of ...

ROME — C & D Advertising has announced the promotion of John Latini to creative lead, recognizing his outstanding talent and ...

Israeli-headquartered marketing automation SaaS company Bidshake has recently launched a new tool - the Creative Manager, within its user acquisition (UA) platform.This new tool - the first of its ...