Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

It’s not a new idea that brands are more than skin deep. Any branding expert says brand-building starts with identifying what ...

T. Rowe's head of core market segments says co-branding on financial wellness and advice can increase lead generation. Retirement plan recordkeeper T. Rowe Price Group Inc. is aligning itself with ...

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. The Fast Company Executive Board is a private, fee-based network ...

Building a CEO brand is about curating a story that reflects the company’s values, mission and long-term vision.

The hottest place to be on a weekend used to be the local mall, filled with teens carrying Jamba smoothies or an Auntie Anne’s pretzel. Or maybe parents were herding a group of toddlers from store to ...