Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

It’s not a new idea that brands are more than skin deep. Any branding expert says brand-building starts with identifying what ...

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

One of the best ways to increase your reach as a brand is to partner up with another brand that already has your desired target audience built in. This can be a win-win situation for both partners, as ...

T. Rowe's head of core market segments says co-branding on financial wellness and advice can increase lead generation. Retirement plan recordkeeper T. Rowe Price Group Inc. is aligning itself with ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. The Fast Company Executive Board is a private, fee-based network ...