If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect ...

The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really ...

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and ...

The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and ...

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...

LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...