Dubai Internet City (DIC), the Middle East’s first dedicated technology hub and a cornerstone of the region’s digital economy, marked its 25th anniversary on ...

Yango Ads, the AdTech arm of Yango Group, has released its Ramadan 2026 Demand Playbook, offering insights into how brands across the Middle East can tap into ...

TikTok-enabled small and medium-sized businesses (SMBs) contributed $300 million to the UAE economy and supported more than 7,000 jobs, according to TikTok’s ...

The 30-second commercial promoted Starlink, SpaceX’s satellite-based internet service, and featured visuals of Falcon 9 and Starship rocket boosters returning ...

Saudi Arabia’s media sector is emerging as a major pillar of the Kingdom’s economic diversification drive, with its contribution to GDP forecast to nearly ...

Heroiks, the growth strategy and media activation consultancy, has announced the opening of a new office in Dubai, marking its entry into the Middle East and ...

Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a ...

Every Super Bowl delivers spectacle, but a handful of commercials always break through the noise—some by being brilliantly crafted, others by being gloriously ...

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to ...

The Middle East Public Relations Association (MEPRA) has announced a new regional leadership team as it marks its 25th ...

Digital technology is set to redefine family life in the United Arab Emirates, with 92 percent of residents believing ...

In the age of the creator economy, brands are rethinking who truly drives impact—celebrities with global recognition or influencers with deeply engaged ...