This year’s top Christmas commercials emphasize realism and relatable themes, moving away from fantasy to reflect real-life experiences and emotions. Major brands like Amazon, LEGO, Apple, and John ...
We’ve compiled an extensive list of 50 standout Christmas ads from brands around the world, from tear-jerking classics to ...
Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural ...
It's still only early November, but Christmas adverts are already coming thick and fast. While they feature the usual sprinkle of festive cheer, experts say this year’s ads have also been tapping into ...
It’s that time of year again when the biggest brands in the UK launch their Christmas adverts, with huge names battling it out to be the most talked-about version on offer. John Lewis, Marks and ...