Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...

(Bloomberg) -- Major League Baseball is investing in a women’s professional softball league, Athletes Unlimited Softball League, part of its plan to boost youth engagement in the sport. The ...

Infielders huddle around Lexi Kilfoyl #61 of Team Kilfoil before the start of an inning during an Athletes Unlimited Pro game against Team McQuillin at Max R. Joyner Family Stadium, in Greenville, N.C ...

Friday's Game 3 of the Women's College World Series on ESPN drew the highest rating ever for a women's college softball game. Texas' 10-4 win over Texas Tech in a winner-take-all final drew an average ...

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...

The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...