Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With continued shipping delays and staffing issues, the ability for companies to actually ...

Who Do You Want As Your Customer? Recently I was working with a client and we were discussing different types of customers – specifically loyal customers – that any business might encounter. I thought ...

A decade after Samsung’s Family Hub Refrigerator symbolized the smart home revolution, “smartness” alone no longer sells.

To build a successful high-growth business model, you need happy customers. It is a reality that we all face as true business leaders. However, some customers are more difficult to please than others, ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...

The customer service function is now a vital element of your business model. Customer service reps handle customer questions and complaints but they also cross sell products. It is now common to ...

Forbes contributors publish independent expert analyses and insights. I'm a customer experience consultant and customer service trainer. This article is more than 4 years old. If you’re trying to grow ...