A new TikTok trend called “lunch in my city” prompts users to search for a restaurant recommendation on the social media ...

The Autumn/Winter 2025 menswear season kicks off with Italian trade show Pitti Uomo on 14 January, followed swiftly by Milan and Paris fashion weeks. What trends can we expect? Menswear trends move ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo by Beata Zawrzel/NurPhoto via Getty Images The 'Here I Am' trend is one of the latest viral sensations on TikTok. This trend ...

Ever felt nervous to tell your partner something? How about telling them that something … on camera? TikTok is flooded with a new trend where people confess secrets they’ve kept from their significant ...

NPR's Scott Detrow speaks with sustainability expert Solitaire Townsend about the rise of de-influencers on social media, who spread awareness about the harms of overconsumption on the environment.

Mere days into 2024, we already have our first microtrend of the year: the “eclectic grandpa.” Coined by Pinterest as one of their 2024 trend predictions, the eclectic grandpa is all about colorful ...

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together. The ability to identify and leverage current trends is what really sets proactive brands ...

There’s a new sheriff in town, and it’s Western-wear. Cowboy boots, hats, belts, denim and fringe — they’ve been around for years, but this latest resurgence is particularly irresistible. In no doubt ...