The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Travel well in Sweden with these essential 'know before you go' tips! They'll help you understand what to expect, how to ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

With over 69% forest coverage and 100,000 lakes, Sweden is positioning itself as a premiere destination for doctor-prescribed outdoor wellness retreats. Contributor. Forbes contributors publish ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

STOCKHOLM, Oct. 24, 2023 /PRNewswire/ -- People still get Sweden and Switzerland mixed up. Every year, 120,000 people google the question: "Are Sweden and Switzerland the same?". Even the most ...

A twice-in-a-lifetime experience… Some places you visit once and cross off your bucket list. Sweden isn’t one of them. This is a country of contrasts so vast that one trip simply isn’t enough. Where ...

Spaceport Sweden seeks to offer suborbital flights and training programs that empower space enthusiasts to experience what it feels like to journey toward space. In the realm of space exploration, ...