As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Before any meaningful discussion of marketing goals can be had, we should explain the meaning of marketing. Marketing, according to the American Marketing Association, is "the activity, set of ...

Are you one of those superhero marketing organizations? You know, the "1-800 I need a presentation, brochure, case study, or email campaign NOW" marketing organizations that takes urgent requests and ...