Companies with a well-defined sales process grow revenue faster, shorten the time it takes to win business, and retain more customers.

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Luckily, consumers seem to be pulling their weight. Seventy-two percent report that they go back to the same small businesses every holiday season, and 88 percent say they’re likely to return after ...

Executing a sales strategy involves implementing processes and methodologies that guide sales efforts. This starts with defining clear sales processes that outline steps from initial customer contact ...

The holiday season is right around the corner. Are you ready to roll out your marketing campaign to drum up some last-minute business before heading into the new year? If you are still working on your ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

As business leaders start to look forward to the new year, it’s worth taking stock of how B2B and B2C sales strategies are evolving. Cutting-edge agentic AI will empower sales teams to work smarter.

Some Google sales staffers are moving from selling into large companies to mid-sized companies. The move comes as Google's "rocketship growth" slows. These staffers are heavily incented to sell AI ...

Q3 2025 Management View Corey Fishman, President, CEO & Director, opened by emphasizing the early progress in commercializing ...

McDonald’s has managed to consolidate a resilient growth structure, even in an economic environment with inflationary and ...