Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Most likely, you are currently holding a promotional item in your hand. Any free gift you've received with a printed corporate logo is actually a promotional item. Promo has been used by companies ...

One of the most exciting things about being in the affiliate marketing industry is the way it constantly changes. Affiliates are always exploring new methods to promote offers and advertisers are ...

A thorough marketing plan consists of both informative and persuasive promotions. Knowing when and how to use informative or persuasive promotional activities is key to creating marketing strategies ...

With nearly half of marketers spending more on promotional merchandise this year than last, and all businesses sharpening their focus on ROI, it is vital marketers have the right processes in place to ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

B2B prospects like email that includes news as well as information about webinars, publications and the chance to attend forums, according to a report by a global marketing firm. And they are more ...

I had the misfortune to get involved with a sales person yesterday while trying valiantly to complete a project before the deadline. I wasn't able to convince him that I was busy and I didn't want to ...

EXCLUSIVE: With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply ...