Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

Product positioning strategies are numerous, and the selection of one over another is crucial to how your company will market its products or services. Selecting the wrong strategy can cost lost time ...

BOSTON--(BUSINESS WIRE)--Harvard Business Review is pleased to announce the launch of the Playing to Win Strategy Toolkit, a new product developed by Roger Martin and Jennifer Riel of the Rotman ...

Goji Labs has launched a product strategy framework to help private equity firms reduce risk, cut waste, and scale portfolio companies faster. The framework provides a clear, data-driven roadmap from ...

There’s a remarkably simple and consistent formula hidden within the success of many of the most profitable brands in the world. To recognize the formula, first consider which brands come to mind when ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...