A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

When you are running a small business, it is easy to look at chains like McDonald's with disdain, but there is a lot that you can learn from their success. Part of the success enjoyed by McDonald's ...

In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting real consumer needs with precision. For SHEGLAM, innovation is at the heart ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Does your business identify your customers' needs for new product development (NPD)? And how can customer involvement in the process of NPD be effective? The idea seems simplistic in real-life ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve product development, marketing strategies, and customer service? How do they ...

Product Lifecycle Management (PLM) is a critical facet of business strategy that guides a product from inception through to its eventual withdrawal from the market. The concept of PLM recognizes that ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...

Elk Home has expanded its product development and marketing teams with three new hires, furthering the company’s expansion following the corporate rebranding which began in January. Gil Sturtzel and ...

Jeff Tompkins is a writer and teacher of English as a Second Language living in New York City. He was born in Hartford, Connecticut, in 1967 and was educated at Brown University and University College ...