Lawyers should be mindful to keep their advertisements in compliance with the rules and not just compliant with the latest trends. Lawyers’ use of social media has become increasingly creative and, at ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...