DEBUT OF NBC SPORTS’ “COAST 2 COAST TUESDAY” DELIVERS NBA’S LARGEST PRE-CHRISTMAS TUESDAY AUDIENCE SINCE 1996

Doubleheader Featuring Knicks-Bucks and Clippers-Warriors Averages 3 Million Viewers – Nearly Tripling Last Year’s Viewership on Corresponding NBA Tuesday ...
The New York Times

NBA returns to NBC, leaning into nostalgia, familiar voices and Michael Jordan: Review

The NBA returned to NBC after more than two decades. Luke Hales / Getty Images Nostalgia? Oh, yeah, a big helping of it, including Michael Jordan, Magic Johnson, Patrick Ewing and Reggie Miller all ...
Variety

NBC, Seeking Big NBA Bounce, Needs to Turbocharge Games Once Reserved for Cable

When basketball great Reggie Miller thinks about NBC’s long history of televising NBA games starting in the 1990s, “my hands start to tremble,” he confides recently during a press conference. “As a ...
clickondetroit.com

NBA on NBC: After 24-year hiatus, basketball makes primetime comeback with epic doubleheader

Basketball is back on Local 4 as the NBA returns home to NBC with a star-studded doubleheader to kick off the 2025-26 season. The season marks the NBA’s return to NBC after 24 years. It’s been less ...