Doubleheader Featuring Knicks-Bucks and Clippers-Warriors Averages 3 Million Viewers – Nearly Tripling Last Year’s Viewership on Corresponding NBA Tuesday ...

The Magic-Hawks contest will arrive as the first of two November 4 games in NBC’s Coast 2 Coast Tuesday NBA doubleheader.

When basketball great Reggie Miller thinks about NBC’s long history of televising NBA games starting in the 1990s, “my hands start to tremble,” he confides recently during a press conference. “As a ...

The NBA returned to NBC after more than two decades. Luke Hales / Getty Images Nostalgia? Oh, yeah, a big helping of it, including Michael Jordan, Magic Johnson, Patrick Ewing and Reggie Miller all ...

This is the NBA on NBC. Those words, and the iconic sports theme playing in the background as they were said, have not been heard during the broadcast of an NBA game in over two decades. They make ...