CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...
Vitrek, a US-based leader in precision measurement instruments, today announced the expanded capabilities of its MTI ...
How innovations in visibility, usability, and smart sensing are changing who uses tools—and how. For centuries, measurement tools have been essential to architecture, engineering, construction, real ...
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