The Desk on MSN
Amazon brings local TV advertising to Prime Video
Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.
The Desk on MSN
DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...
The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...
On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...
The new ITN SSP provides programmatic access to local linear inventory and promises to streamline workflows for local stations ...
CivicScience on MSN
From Local TV to Social Media: How Americans Are Navigating News Today
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...
TheDesk.net on MSN
Nexstar grabs $1.2 billion during Q3, advertising revenue drops
November 6, 2025 - Nexstar saw its overall revenue dip more than 12 percent during the third financial quarter of the year.
Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...
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