Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI, marketing & LinkedIn for coaches & entrepreneurs ...

You can grow your business on LinkedIn. But not if you don’t follow the rules of the platform today. It’s not enough to turn up and be “delighted to announce” something mundane, as you could in 2014.

A LinkedIn algorithm change will keep quality posts alive by suggesting them to niche audiences long after publishing. LinkedIn is changing its algorithm to promote relevant old posts through a new ...