A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Few phrases in business jargon are as simultaneously revered and vacuous as "go-to-market strategy" (GTM). A GTM strategy involves identifying your target market, crafting a value proposition, ...

DALLAS—With its transformation now complete, acre security has opted for new leadership to execute the global solutions provider’s go-to-market strategy. On Aug. 29, acre security announced that Kumar ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

BETHESDA, Md.--(BUSINESS WIRE)--A new independent survey revealed that Generative AI is revolutionizing sales and marketing across technology companies by enabling highly personalized customer ...

Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent, misalignment is still an all-too-common norm. According to research from Mural, 85% ...

Cloudflare is enhancing their go-to-market strategy to drive growth; however, management maintained their initial eFY24 guidance despite growing the sales team. Cloudflare faces a challenging macro ...

Q3 2025 Management View CEO Gleb Budman stated the company "delivered strong results this quarter," with both revenue and adjusted EBITDA margin above the high end of guidance and reaffirmed that ...