CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

Lionsgate shares rose after it expanded advertiser access to its U.S. FAST channels through an exclusive FreeWheel ...

Lionsgate, one of the world's top standalone content companies, is a leader in curating IP-driven FAST channels that captivate audiences of all types. By tapping into the company's robust catalogue of ...

Vintage TV set on colourful background, vector illustration. Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad ...

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. As buyers navigate continually blurry lines between platforms and ...

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...

FreeWheel, a division of Comcast – the major connected TV (CTV) intermediary that connects buyers and sellers – has launched an audience-based TV buying technology that it claims will unify planning ...

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. NEW YORK--(BUSINESS WIRE)-- FreeWheel announced today that it has agreed to acquire ...

Media buyers now have a path to access Lionsgate’s premium streaming content across its nearly 30 U.S. FAST channels for direct or programmatic buys through the FreeWheel SSP, the world’s largest ...