"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

The exciting part of marketing is execution. Writing interesting content, increasing your social network, and watching as your PPC campaign clicks increase are all things that we enjoy as marketers.

R.R. Donnelley & Sons company, a global provider of multichannel solutions for marketing and business communications, has unveiled the five trends that will shape marketing decisions for 2020. Earlier ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Strategy has become an often-used word that is applied to many circumstances and areas of business. There are strategies for sales, technology, marketing, HR, and the list goes on and on. As a ...

Core values is a term born out of personal development, but over the better part of the last decade, the phrase has become a buzzword in the business world. Many companies list their core values — ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, today unveiled the five trends ...