B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

In the past, generating new customer leads came down to a variety of approaches. These included paper-based marketing advertisements, cold calls, referral incentives for current customers and ...

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

In today’s competitive home services market, plumbing companies face increasing demands for continuous customer support.

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

Turning leads into fans isn’t complicated. It requires setting the right expectations from the beginning and then exceeding them. Move the finish line away from just getting a sale and wow your ...

DALLAS--In an effort to generate more leads for Monitronics' network of 400 dealers nationwide, the company has developed the Lead Generation Program, which directly markets to the customer ...

Combining customer experience with the voice of employees is the key to addressing the biggest challenges facing your business. Over the last 10 years we have seen customer experience (CX) programs ...

Opinions expressed by Entrepreneur contributors are their own. Building and maintaining customer relationships is a vital part of growing your business, but it’s easy to let it fall by the wayside ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Targeting new clients is a priority for any business, and ...