Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

In the U.S. it’s common for companies that have both physical branches and online services to use customer relationship management (CRM) software that tracks all of their interactions with customers ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

NetApp advanced on its mission to support all clouds, announcing new enhancements to its ONTAP data management software. The vendor also unveiled a more flexible NetApp Keystone Flex Subscription ...

Netigate, a Stockholm-based experience management software provider, acquired Netherlands-based Mopinion on Sept. 23. The deal combines Netigate’s experience analytics and AI capabilities with ...

Buying Informatica helps Salesforce expand data management tools Deal allows Salesforce to tighten control over how its data is managed and used Salesforce races to embed generative AI deeper into its ...