Branding nutritional drinks can present a dilemma. Often brands will want to focus on ingredients and scientific claims, but that can sometimes make a product less impactful on the shelf. Coca-Cola's ...

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example dropped ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...