Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword ...

A lucid motive underpins research: to find out what people think, feel and do. It’s this simple yet powerful idea that’s driven countless groundbreaking revelations and discoveries over the centuries, ...

For years, companies have operated on the belief that B2B buyers function differently than typical consumers—that their decisions are shaped mainly by logic, procurement processes, and financial ...

There's a lot to love in the findings from our newest B2B content marketing research. An audience-first mindset. Focus on trust. Storytelling as a nurturing tool. Let's dig in to the just-released B2B ...

NEW YORK--(BUSINESS WIRE)--Today, Alibaba.com, the B2B business unit of Alibaba Group (NYSE: BABA), shared the results of its brand new “Alibaba.com U.S. Small and Medium Business (SMB) Confidence ...

B2B intelligence specialist NewtonX has launched a Synthetic Personas product, the first such solution for business-to-business research, according to the firm. NewtonX provides decision intelligence ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

As the co-founder of a business-to-business (B2B) agency, things have become more difficult over the last few years for both our agency and our clients. I noticed three things that started to change ...