B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

Kuo Zhang, president of Alibaba.com, the Chinese tech giant's cross-border arm, discusses the launch of "AI Mode" and new ...

B2B marketers are constantly chasing attention – from boardrooms to LinkedIn feeds – but one channel is quietly gaining ...

Fine isn't fine. It never was. But in B2B especially, there's a creeping tendency towards conservatism and safety. Grey, ...

Trust remains the single most important factor in winning business, but the way brands build trust is evolving: word of mouth ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

Live sporting events deliver the highest revenue per hour of consumption, McKinsey’s Attention Equation reveals. For B2B ...

The B2B industrial distribution market remains highly fragmented, positioning Grainger to capitalize on industry ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

We all know the impact of bad customer relationships – poor customer conversion rates, missed revenue targets and declining profitability. In Skout’s new report, you’ll find out more about why ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...